Wardrobbie App
Product Strategy and Design | Design Challenge | 2019
Your virtual closet
THE PROBLEM
What to wear everyday?
It's frustrating and time consuming to choose what to wear everyday from your closet. You want to make sure you're dressed appropriately for the occasion, weather and activities throughout the day.
THE OPPORTUNITY
Wardrobbie keeps your wardrobe organized and let's you discover new outfits from your existing closet for any occasion quickly!
DISCOVERY
1.1
Use Cases
1.2
Uer Interviews
1.3
Proto-Persona
1.4
Competitive Analysis
1.1 USE CASES
1.2 USER INTERVIEWS
I change my outfits throughout the day and need a way to keep track of what clothes to wear.
Jane, 29
I'm a new mom and don't have time to try on too many outfits in the morning because I have to take care of my baby and head straight to work.
May, 34
I love getting ready with my friends! It's way more fun and they put together outfits I wouldn't otherwise.
Jane, 29
1.3 PROTO PERSONA
1.4 COMPETITIVE ANALYSIS
FRAMING
THE PROBLEM
2.1
Lightning Decision Jam
2.2
3 Types of Millennial Wardrobbies
2.3
Jobs to be Done
2.1 LIGHTNING DECISION JAM (LDJ)
What pain points might someone experience when choosing an outfit?
5 Participants
2.2 (3) TYPES OF MILLENNIAL WARDROBBIES
2.3 JOBS TO BE DONE
IDEATION & STRATEGY
3.1
How Might We Workshop
& Insights
3.2
Conceptual Model
3.1 HMW WORKSHOP
HMW
help a user quickly
choose an outfit?
HMW
help a user discover and
mix + match outfits?
HMW
help a user know what's
in her closet?
3.1 HMW INSIGHTS
Personalized experience
Users want outfit suggestions based on their preferences (mood, occasion, style, comfort level to explore new outfits, etc)
Options, options,options
Users want to choose from several options with the ability to swap individual items or entire outfits, and modify the filters used for the specific look
It's more fun together
Users said that letting family and friends help them choose an outfit is more fun than doing it alone
3.2 CONCEPTUAL MODEL
3.2 HOOK MODEL
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PROTOTYPE
4.1
(3) Major UX Flows
4.2
Additional Product Mockups - Calendar
4.3
UX Metrics
4.1 ONBOARDING UX
Personalized Experience
When onboarding, users are taken through a short series of questions that will help them have a more customized outfit recommendation experience and will let the system learn some of the user's preferences such as when to deliver daily outfit reminders (daily trigger).
4.1 FINDING A CLOTHING ITEM UX
Easily Find
Clothing Items
User interviews uncovered how unorganized most users' closets are and how difficult it is for them to find certain clothing items. By organizing filters into two main groups, basic and advanced, users can navigate through their virtual closet and find items quickly and easily. Using progressive disclosure prevents users from experiencing cognitive overload and confusion.
4.1 CHOOSING A DAILY OUTFIT UX
Options, options, options
Giving the users the ability to choose from multiple daily outfits based on their history, preferences and AI, as well as giving them the ability to further customize their outfit, was a vital element to include to give users control over their experience of choosing an outfit they love (reward).
4.2 PRODUCT MOCKUPS - CALENDAR
4.3 USER EXPERIENCE METRICS
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